What Is Brand Advertising & Why Should You Use it?

[Theo Ayden]

No matter how much you tout the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention and building a long-lasting relationship with them. The key to accomplishing this is brand advertising. Brand advertising is a form of advertising which helps establish connections and build strong, long-term relationships with consumers over time. Companies that use brand advertising aim to get long-term positive recognition. These companies establish brand identity, credibility, and loyalty with their prospects intellectually and emotionally. Brand ads — most of the ads on TV, radio, billboards, newspapers, magazines, etc. — don’t necessarily involve asking users to perform a specific action and, therefore, are harder to track. However, it’s not impossible to track brand advertising campaigns.

 

[Zachary Calvin]

Think about display ads or retargeting ads. These aren’t meant so much for click-throughs and encourage in-the-moment actions. Rather, these are more focused on impressions and reach — putting your brand in front of people so they remember it later. This is the overall goal of brand advertising: getting in front of users’ eyes, making a favorable impression, building strong connections, and increasing demand for the brand over time. Even without easy tracking and measurability, brand advertising campaigns still add tremendous value. With more consumers aware of your brand, the more they trust and stick with you throughout the buyer’s journey. This makes them more likely to take action when they see a performance-based ad (and even become a loyal customer) in the future.

 

[Leonardo Jordan]

We are honored to announce our new client Tempur, one of the most well-known brands in pillows and mattresses. We will be working with them on a new range of products, creating a bespoke packaging system to help them progress their brand in 2023. Check back soon for more updates. We recently launched our case study for the branding and packaging of True Story Brewing Co, a new start-up in the craft beer sector. You can check out our case study on our website or have a look at the Dieline, Packaging of the World, or World Brand Design Society, for our featured articles.

We recently worked with a professional chef to create a new brand of easy-to-use and experimental cooking sauces. Nomadic Flavours is inspired by the different places, cuisines, and flavors of the founder’s journey across the world. A premium range of cooking sauces that can be used in a variety of ways. Come back soon to see our full case study. We have been working with Lofbergs and Percol to refresh their brand and packaging design and to further reflect the quality of their coffee in a new format – coffee bags. As easy as tea bags, but full of delicious quality coffee. You can pick some up for yourself now at Tesco. If you'd like to know more, please follow this link - Leading branding agency in London.